If you are an email marketer or previously run an email campaign, then you understand what’s the most difficult part of an email marketing campaign. Every email marketer always faces a problem of email deliverability. But you can reduce this problem drastically by using a bulletproof SMTP server.
Every time whenever I talk with a new email marketer, they always ask how can we get new customers from email. Is email marketing good for my business?
Based on my previous clients, I found affiliate marketers face this email delivery or spam flag problem the most. Creating a bulletproof SMTP server in 2024 is not only best for higher email deliverability but also works best for every business.
Email Deliverability Challenges in 2024
No one can help you with a 100% email delivery rate until you do not have a website like Google, Apple, or YouTube. If your domain reputation is too good, then only you can get 100% in some cases.
Email deliverability completely depends on the content type. According to the survey, almost half of the emails are considered spam from 4 billion emails. Currently, email algorithms become more powerful in understanding the intent of an email. You can’t do any type of fraudulent activity on email.
An email marketer should be aware of all email deliverability problems including email authentication, IP address blacklist, domain reputation, email content, and many more.
Sometimes, your IP address will be blocked by the email receiver, if you do anything wrong. Maintaining domain reputation is also important to the regular sending of your emails without being flagged as spam.
If you have a legitimate website with a good domain reputation and you only want to send emails for business purposes, then you don’t need to go for a bulletproof SMTP server.
What is a Bulletproof SMTP Server
A bulletproof SMTP server is an email server designed to send bulk promotional emails without worrying about service suspension. Here, your emails are not affected by the complex email algorithm and policies.
The bulletproof means these servers will stay strong against email rejection, spam complaints, unsolicited emails, technical failures, and illegal content.
The best part is you can configure and set up your bulletproof SMTP protocol on your server with us. Also, you can go for a third-party SMTP server provider to handle all aspects of email delivery.
This bulletproof SMTP server service comes with many IP addresses to deliver your email even if any IP address blocks. Not only this, you are also required to follow other email compliance to enjoy sending bulk emails.
Key Features of Bulletproof SMTP Servers
Bulletproof SMTP server is not only limited to spam protection but there are many key benefits available. As we already discussed, what’s a bulletproof SMTP server and its service? But more important how will it benefit a business’s email marketing campaign?
Let’s understand the key features of a bulletproof server
1. Advanced Security Measures
These types of SMTP servers are equipped with robust security features to protect against unauthorized access, data breaches, and cyber threats. Your data will be located in a country where it is not affected or blocked by the government.
2. IP Reputation Management
You will find, that these servers actively manage the reputation of their IP addresses. The bulletproof server helps with strategies such as IP warming, authentication protocols (SPF, DKIM, DMARC), and checking spamming behavior. We use multiple IP addresses with bulletproof SMTP to reduce the load on one IP address.
3. Bulk email sending
Bulletproof services are capable enough to handle large amounts of traffic without reducing email deliverability. Businesses, affiliate marketers, and e-commerce businesses can use it to send large amounts of emails at once.
4. High Deliverability Rates
Delivery of email mostly depends on the type of content you put and domain reputation. With this server, you can send illegal and spam content emails also. We use many IP addresses to maintain our domain reputation to send emails.
5. Adaptive Routing and Redundancy
Sometimes server downtime and network issues are the cause of email delivery failure. However, a bulletproof SMTP server will help to minimize the risk of email delivery failures. A bulletproof server allows emails to make adaptive routes automatically to ensure timely delivery.
6. Compliance with Regulations
The Bulletproof SMTP server is carefully configured to comply with essential email regulations and standards, including CAN-SPAM, GDPR, and CASL. This proactive approach not only reduces the risk of legal penalties but also promotes trust among recipients.
Implementing a Bulletproof SMTP Server for Your Business in 2024
There are two ways to use a bulletproof SMTP server first, you can configure a bulletproof SMTP protocol on your server or get help from a third-party SMTP service provider.
But there are a few simple steps for a bulletproof SMTP server.
1. Pick the perfect email provider
Take your time to find the perfect email provider for your business, an email provider will help you meet all your requirements. You have to understand your values, email volume, delivery requirements, and understanding of technical email.
Your email solution provider should be trustworthy, affordable, and reliable. For example, SMTPGenius has been offering email services for the last 10 years. You can send more than 300k emails for less than 100$.
Most importantly, you have to consider the features they are providing. Check things like dedicated IP addresses, email dashboards, security measures, support, and other authentication things.
2. Authentication Protocols
You should implement email authentication protocols like SPF, DKIM, and DMARC for better trust and email delivery. These protocols help to verify that emails are coming from legitimate senders. Additionally, you should set up SSL/TLS encryption to safeguard your email messages from cyber attacks.
When you are getting service from a trusted provider like SMTPGenius, you also get email authentication in your plans.
3. Optimize IP Reputation Management
Sending bulk emails from a new IP address will result in blocking of it. You should start sending emails slowly at first and then gradually increase the volume over time. This helps build a good reputation for your IP address with email service providers. If you notice any issues, take action to keep delivery of emails without any problem.
The bulletproof server service plan includes multiple IP addresses to enjoy higher email sending while maintaining domain reputation.
4. Manage bounce rate
You have to configure your email system gradually to handle bounce email messages automatically. This means when your sent email is not delivered, the system will recognize it and remove the recipient’s email from your list.
Also, if someone unsubscribes your email then your email system automatically removes that email address from the email list.
5. Content Template
Content and words play the most important role in your email sending. Do not put any type of content or words on your email that trigger spam content. You can use Bulletproof to send illegal messages but it does not allow sending spam emails.
Send a few emails to your friends’ accounts to test the proper working of your email.
6. Monitor and Maintain Email
When you are setting up an email campaign, it is more important to keep updated with information. You have to regularly monitor your key performance such as click rate, open rate, ROI, and other email compliances.
You have to maintain your domain reputation and delivery of your emails.
Conclusion
If you are using a Bulletproof SMTP server in 2024 to deliver more emails without worrying about service suspension. This mail server is highly useful for sending bulk emails. The bulletproof server is used to send illegal, spam, fraudulent, and other emails. The inbox delivery depends on the algorithm used by email software. But when you are strategically using your SMTP server service then this will provide you the best result. You should be very selective while choosing the best bulletproof SMTP service provider.