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Since email was invented, email has become the most important part of any organization to communicate. Currently, there are many alternatives available other than emails. But nothing is perfect than emails. You can still find many benefits of email marketing for individuals, businesses, and organizations.

The use of emails is still growing slowly due to enough penetration. Also, there can be lots of things where you can’t replace emails.

As per Statista, email marketing revenue is estimated to reach 17 billion by 2027 which is around 13 billion in 2024.

Look Also: Things to Consider For Creating Killer Email Lists

So, let’s start learning about the benefits of email marketing

1. Collecting feedback and surveys

Email marketing is useful to reach directly to the customer’s mobile phone with your messages. With these messages, you can directly communicate with users.

Feedback and surveys are important methods to understand what users are thinking about your service and brand. 

By sending out surveys or feedback requests, businesses can gain valuable insights into customer satisfaction, product preferences, and areas for improvement. This information is crucial for tailoring products, services, and overall customer experience.

2. Improving sales

You can reach out to the people with the right offer, sales message, and discount. Emails are an important marketing method to reach out to your customer’s mobile with your message.

Most of the big enterprises say email is one of their biggest source of generating revenue.

We can create emails only for the targeted audience. It is very easy to segment them and create a perfect marketing message for them. This way we can generate a better sale.

3. Generating traffic to your site

The best and direct source of generating traffic for the website is email marketing. These types of informative emails have higher open rates and click rates.

You can do this with your blog post, new product launches, and exclusive deals. This increased traffic not only boosts engagement but also contributes to higher search engine rankings.

Sending regular emails and keeping users updated about your product is also helpful in increasing your brand identity.

4. Increasing brand awareness

Reaching out to your users with the right message continuously will create a recall value in the consumer’s mind. With each email sent, you are providing value to your subscribers that helps customers to rethink or revisit your website.

Over time, you can also establish good communication with your customers. As we all know, an increase in brand awareness results in higher sales.

5. Communicate with audience

As a marketer, you have to build a strong connection with your audience to ensure brand loyalty. Unlike one-off advertisements, email campaigns can keep subscribers informed about the latest company news, product launches, and industry trends.

If you are a student and you get an email from your favorite teacher on a favorite subject, then you will surely open it.

Email marketing is a powerful tool for reaching a larger audience and fostering communication with your brand enthusiasts. These emails play a crucial role in keeping your audience engaged throughout the year.

Conclusion

In summary, email marketing offers you benefits whether you are a blogger, marketer, or business owner. These emails are not only helpful in generating your website traffic but also create a good brand value. You can use emails to tell about your product, get feedback from email, and update users with new launches.

So, don’t forget to use email for your marketing benefits. For email marketing campaigns, you can get help from SMTPGenius to set up your own SMTP server for sending emails.

FAQs

You can’t pick up any email list to send anything to anyone. An email list should be obvious, and conscious based on a particular group of people. There are lots of things to consider while creating killer email lists.

Because when you are sending emails to your subscribers, they should be interested in your email. Like you can’t send a top car email to the college body.

Look Also: 5 Easy Steps To Avoid Hard Bounce

Let’s find out

What can happen when your email list is not right?

Many things can be played out if you do not have a proper email list.

• High chances of getting hard bounce and soft bounce during email campaigns.
• Email messages may be flagged as spam or not interested.
• Sending emails to random addresses causes an IP blacklist.
• People may report your emails more as spam and not interested.
• Domain reputation and IP address will affected by fewer open rates.
• This also affects your ROI

So, this is quite important that you have to think about the clarity of your email list.

Things to Consider for Creating an Email List

Whether you are a small business owner, blogger, or email marketer, you should focus on these few things to make your email list strong. This will provide a higher email deliverability and ROI.

1. Create Your Email List

The first and most important is to avoid buying an email list. A purchased email list comes with lots of difficulties.

Why does someone read an email, because he is looking for something valuable in your email? If your email will not get enough response then your IP address may blacklist.

Collect email addresses of your own by giving incentives, valuable offers, and something better.  Create sign-up forms on your website and other social media accounts.

2. Double Opt-in

When you are creating your own email list, you should verify the correctness of the email. Sometimes users can put the wrong email and syntax while subscribing to it.

Double opt-in means, you have to send an OPT or link to their email to verify when the user subscribing to your newsletter. Also, you can apply for an instant email validator while signing up for your newsletter.

This will give a strong email list of those people who are genuinely interested in your product.

3. Keep your email list healthy

You have to follow different things to keep your email list healthy. Before sending any email, you have to validate your email list with an email verification tool. An email verification tool helps to filter out wrong email syntax, wrong domain addresses, and catch-all email addresses.

This way,  you can completely avoid hard bounce of your emails which will result in less spam inbox delivery and a maintained domain reputation.

You should analyze your email campaign results like bounce rate, spam delivery, and not interested flag emails. Exclude those email addresses that are not open your email list for the last 3 or 6 months.

You should also exclude unsubscribe email addresses from the list.

Use Email Verification Tools To Varify

Whether you have purchased an email list and built up your own email list, you first need to test it with our email verification tool. Our email verification tools help you find out wrong emails that affect your email deliverability.

SMTPGenius Email Verification Service can help to remove unnecessary emails to prevent bounces. To verify your email, you can get support from our experts also.

Conclusion

Here, we described 3 things that you can consider while building a killer email list. The right email list will give you an advantage to generate higher ROI, open rate, and sales. You can follow steps like double opt-in, creating your email list, and maintaining a strong email list.

The best way to create a strong email list is to use our email verification tool. This tool can help you exclude email addresses that do not make sense.

FAQs

Setting up an email campaign is not a big deal, the main thing is how you create a strategy for an email marketing campaign. A marketer analyzes the data from the sending of an email or previous email campaigns to create the next campaign highly effective. Here, we discuss a few key metrics to track in email marketing.

Analyzing data and creating a better strategy helps to improve your sales. Email marketing completely depends on the strategy, brand loyalty, and understanding of previous email data.

Keep track of these important data points including delivery rate, engagement rate, and open rate to evaluate the health and performance of email campaigns.

Why should you track data in Email Marketing Campaign?

There are many important reasons for tracking email campaigns including

• Evaluate the success of email marketing efforts.
• Monitor and maintain a positive sender reputation.
• Gain insights into how recipients engage with content.
• Refine emails based on what resonates and when.
• Segment and personalize campaigns for better relevance.
• Align strategies with high-performing elements for profitability.

So, it’s important to keep analyzing these data points to improve email deliverability.

Key Metrics to Track in Email Marketing Campaign

Let’s find out many important key metrics to track

Clickthrough Rate (CTR)

This is a quite important metric that represents the percentage of recipients who clicked on one or more links within an email. This is an important metric to track engagement and check the relevance of your content. 

If you are getting higher CTR then it means your email campaign is on the right track. A lower CTR is required to improve your email campaign.

Open Rate

The open rate is an important metric to track how many emails are open from the total sending email. This shows the number of people interested in reading your emails.

When someone clicks on your email that means either your subject line is catchy or you establish a good brand image. Understanding the open rate helps to understand the effectiveness of your subject lines, sender name, and overall email content.

Analyzing these data points helps to create more effective subject lines. If your subject line is not good enough, users will not click on the email, and your content is completely useless.

Conversion Rate

The conversion happens when a user converts from your email. The conversion is the next step after opening and reading an email.

This is an important metric because this helps to calculate the ROI of an email campaign. You can understand how many users are interested in your offer or making the purchase.

Analyzing these data points provides you insight to improve your landing page, email content, and email strategy. But important to note here, make sure to avoid content or words that make your email spammy.

Bounce Rate

How many emails are not delivered to the recipient’s inbox from all emails sent? This is known as the bounce rate.

A bounce rate is the worst thing in email marketing. Because this will not generate any ROI for your business and also triggers spam emails. If your emails frequently bounce then it also affects your domain reputation.

You can also face two types of bounce rates: soft bounce and hard bounce. We highly recommend avoiding hard bounce in any case.

Overall ROI

Calculate the overall return on investment while sending an email. This includes your efforts, your money spent, and how the content performs.

If you are not getting enough return than your spending, you should be on the wrong track. A good ROI helps you to continue your email sending.

How Does The SMTPGenius Team Help in Email Marketing Campaign?

SMTPGenius team provides you with email service to set up your own SMTP server with Mailwizz email software. With this, you can set up your email campaign to start sending bulk emails. This tool will also help you to track bounce rate, conversion rate, and overall ROI. Creating your email server is the most affordable email solution to send email.

We also help with email authentication to improve email deliverability. If you want to reduce the bounce rate drastically, you can use our email verification tool. This will exclude all the suspicious emails that cause hard bounce.

Conclusion

We can understand how important it is to analyze key important metrics to improve your next email campaign. You can track many important things in your email marketing campaign. This includes conversion rate, bounce rate, open rate, and overall ROI. These metrics will show you the performance and effectiveness of your email campaign.

You can also get help from SMTPGenius to improve your overall email campaign’s performance.

Frequently Asked Question

When someone sends an email, this must be delivered to the right email address or inbox. All marketers need to avoid hard bounce because this will drastically affect your domain reputation and email deliverability. Here, we are discussing 5 ways to avoid hard bounce.

A hard bounce is known as when you send an email but it is not delivered to the recipient’s inbox. This means your subscriber will not receive your next email message which will result in a loss of potential sales or visitors.

Also, if the hard bounce is frequent then it will affect your domain reputation and email deliverability. In some cases, your other email will also be delivered to your spam inbox.

What is Hard Bounce?

A hard bounce happens when your email shows permanent delivery failure. The reason behind not delivery of emails is an invalid or inactive recipient’s email address.

In this situation, you can not send your email messages to the recipient’s address.

There is a Soft Bounce also available that happens when your email does not reach the right address due to a temporary delivery problem.

Let’s find out its solution

5 Easy Steps to Avoid Hard Bounce 

Here, we have described 7 easy steps that we also follow to avoid hard bounce.

Use Email Verification tool

Verification of your email address is an important step to finding the wrong email address. This can be easily done by email verification tools like SMTPGenius.

You just have to follow a step

• Visit SMTPGenius’s email verification tool
• Upload your email list
• Click Verify

You will get a new email list with the wrong emails. The tool will help you to find those email addresses that have syntax errors, spelling errors, wrong domain addresses, not working email addresses, etc.

With this tool, you can reduce your hard bounce rate by more than 99%.

Double Opt-in

Follow a double opt-in strategy when you are collecting email addresses from the landing page and website. This is a thing when someone subscribes to your newsletter then a confirmation email is sent to their email account to verify it.

With this, your email address collection may be reduced but you will get a high-quality email list that is surely interested in your emails. 

This highly reduces your collection of wrong emails. This step is quite helpful to avoid hard bounce and overall enhance your ROI.

Avoid Sending Spammy email

A frequent spammy email will reduce your domain reputation which also affects your bounce rate. As per research, more than 53% of emails are considered spam.

But if you want higher email deliverability and a reduced bounce rate then make sure to keep away from spammy emails.

The Spammy content is highly considered by the content you put in it. Sometimes, users also unsubscribe email so you need to exclude them from your email list.

Authenticate your emails

Sending after authentication helps to improve email deliverability. Email authentication like SPF, DMARC, DKIM, and rDNS are helpful in delivering your message security and avoiding spam inbox.

This is also important to get protection of email messages from cyberattacks. 

Track Email Deliverability

Email delivery tracking will provide real-time insights about the delivery of email messages. You can understand how many emails are delivered, how many are returned, and how many are not open.

You can also understand what are the emails that have not opened by users for the last couple of months. You can remove these emails from the list.

With this data, adjustments can be made to improve deliverability. You also need to remove those email addresses that are unsubscribed by the users.

Conclusion

In conclusion, it is important to follow those steps is crucial to avoid hard bounce and maintain successful communication with subscribers. A hard bounce highly affects your email deliverability and domain reputation. Hard bounce happens when your email is not delivered to the recipient’s inbox or shows a complete delivery failure.

The most important step is to use an email verification tool to avoid hard bounce. These few steps not only reduce hard bounce rates but also enhance overall email marketing ROI.

Frequently Asked Questions