Author: admin

Today digital marketing experts know that email marketing is a good medium in the marketing domain. However, some email marketing campaigns fail due to poor email marketing strategies. Often the email marketing strategy decides the profitability of a campaign, that obtains high ROI. Email marketing is one of the highest ROI rank holders among all digital marketing mediums. 

While planning an email campaign one should work on a few strategies explained in this article.

Top Email Marketing Strategies To Boost High ROI

A strong email marketing strategy consists of a few individual strategies carefully planned and curated. If you take care of each email marketing strategy, the possibility of getting better ROI from the campaign will be higher.

1. Make A Strong Database

To achieve the goals of an email campaign one has to have a database of email addresses as large as possible. If the reach is high, the chances of opening the email and the click-through rate will also be higher. In addition to the existing email list, you should try to gather email addresses in every possible way. You can try 3rd party services to enhance the list. Other sources are surveys, social media advertisements, and your website visitors.

2. Clean and Validate The Email Address

It is important to have the correct email addresses to maximize the delivery of the emails. Many 3rd party software or services are available to clean your existing data and keep all incoming databases clean regularly. More delivery leads to a more successful email campaign.

3. Analyze Previous Campaign Data

If you have run any email campaign earlier, it is important to analyze the result data before planning your next campaign strategy. This will help you to understand what type of email subject line attracted your audience, and how many of them clicked through the call to action button. The result will also show the bounce rate. This way you can segment your audience which will help you to personalize the emails.

4. Segment The Audience

Segmenting the audience helps curate a personalized message and reach your target audience. Segment them based on the previous campaign result analytics into prospective buyers who are already a purchaser of your brand, have unsubscribed, etc. Once you segment your audience, the next step would be curating a message keeping in mind their stage in an email marketing campaign. Automation can help you conduct a successful email campaign if you can provide well-segmented data.

5. Set An Objective

Setting an objective is the first thing to do when you have a database to start your campaign. Mainly marketers run campaigns for four major objectives:

• Brand Awareness
• Prospect Conversion
• Upsell or cross-sell
• Customer retention

Design your email, keeping focus on the objective of the campaign. Excess of sales and promotion emails may irritate people. Innovative ideas and objectives would help to engage your subscribers. 

6. A Strong Magnetic Subject Line

The subject line is the face of the email which will appear in the mailbox without opening it. If this can grab the attention of your audience then chances are high they will open the mail at least. You can try different methods to write one good subject line such as adding a time limit, igniting curiosity, and personalizing the subject line by adding the email holder’s name.

7. Personalize The Message

In 2024, personalized messages do not mean only addressing someone by their name or company name. Now it refers to precise messages that have significance in their life or field of work. Personalization of messages is a crucial part of a strong email marketing strategy. This kind of personalization is possible if you analyze the previous result data. For example, by analyzing previous result data, you will know the action history of the email addresses. Whether they opened your mail earlier, clicked through the call to action button, or made any purchase. Based on these analytics, you should curate your next message to them. 

8. Don’t Miss The Call To Action Button

The design of the email campaign template must have a call to action button and if possible more than once in the mail body. The button must be positioned in a manner that it will be noticed by everyone who opens the mail.

9. Optimize Design For Mobile

Keep in mind that most of us use mobile for primary email checking as it is handy and time-saving. The mail should not be hard to open on a mobile device. Many images and videos make the email heavy and it may take a long time to open. Studies show that people stay on a page for 10 seconds on average. If your mail takes more than 8 seconds, they might not look at what is written inside.

10. Keep Evolving

With time everything is changing, thus you also need to evolve with new strategies and offers. Whether you are selling a product or service, an evolving and flexible email marketing strategy will help. 

Final Words

Following all the above email marketing strategies is important for adopting a strong email marketing strategy that will help to achieve higher ROI. But without measurement, the effort gets wasted. So it is equally crucial to measure or analyze your email campaign results regularly. This will help you to understand which strategy is working out and which is not useful for you. If you need to change anything in the campaign, always try it in a controlled environment. Otherwise, you may mess up the whole campaign. The proper segmentation and personalization help to succeed irrespective of industry and provide the best ROI.

FAQ

Small businesses can grow their business faster with an effective email marketing strategy. They can reach customers with intended messages directly into inboxes, make branding stronger, and generate more sales. For this, bulk email service can help small businesses.

Here, a small business owner has 2 options for bulk email service. First, you can buy comprehensive email marketing software at a high price, or second, you can buy an SMTP relay service with email software to send bulk emails at a low price.

Let’s find out what are the challenges faced by a small business owner.

– How email marketing can help small businesses?
– What makes a bulk email service provider great?

What is Bulk Email Service?

Bulk email service is designed to help businesses or organizations send email messages to a large number of recipients at once. You can set up a bulk email campaign to promote newsletters, promotional offers, announcements, and informational updates.

Getting bulk email service from a trusted SMTP provider is the best way to set up an email campaign. Because you can generate more ROI at an affordable price. SMTP relay service is almost 3x – 4x cheaper than buying a complete email marketing tool.

These email messages are not customized based on user behavior. Using SMTP service for sending bulk emails requires an understanding of technical knowledge.

Challenges Faced By Small Businesses

When a small business owner is trying to expand their business, they will face many challenges. Because a small business owner has

1. Limited Budget Option:

That’s the major concern for every small business owner, and email marketing is not affordable. Email marketing requires the collection of emails, the creation of an effective email campaign, analysis of the email campaign, and more.

Getting an SMTP relay service is of course an affordable option but it requires strong technical skills. The best is to choose a comprehensive email software to run an email campaign efficiently.

If you have more than 500+ email addresses then must choose an SMTP relay service. You can hire an email marketing expert. Check our customizable plan and have any questions or want to add anything extra, you should contact our sales team.

2. Lack of Technical Skill

A business owner is not an email marketer. He should hire someone to run a bulk email campaign for their business that also required money. Because he does not know the technical aspects. So, he may face security issues, less ROI, and high spending money.

My recommendation is, that you should learn the basics of email marketing to know the cost required for specific ROI. Keep in mind marketing is used to generate more revenue than spending.

3. A Small Size Team

A small business owner has a team size depending on the type of business. To expand your business, you need more team members for different purposes.

But you can outsource email marketing things or hire email campaign experts for email marketing. You can outsource email marketing things to your bulk email service provider. 

For example, SMTPGenius is a trusted email service provider. They provide a campaign management service and bulk email service. You can choose based on need. 

4. Not Having the Right Email Address

Collection of the right email address is really important to make your email marketing profitable. To build a strong email list, you can do the following things.

• Give incentives to users
• Exchange freebies with an email address
• Use newsletter, pdf, and gifts to users
• Make sure to use double opt-in
• Do not buy any email list

That’s not enough, you should regularly clean your email list to avoid any hard bounce or IP blacklist. 

5. Overwhelming Options

As an entrepreneur, you should choose an affordable email option. There are a variety of email marketing software available online. Your email marketing software should be affordable, easy to use, and fulfill all your needs.

SMTP relay service is also a great option for email marketing. You should search online, check reviews, calculate sending, check affordability, look for options, and more. 

Qualities to Look in Bulk Email Service Providers

You can find many bulk email service providers for small businesses. There are a few SMTP relay service providers also available to offer affordable email services.

Let’s find out what qualities to look for while choosing a bulk email service.

The Service Provider

Your service provider should be good trusted, reliable, and secure. Quality service mostly depends on many factors including support, security, reliability, server infrastructure, and their expert team.

Whether you are choosing SMTPGenius or another, you should check its review, pricing, and service features. A complete email platform are bit expensive but provides better email campaign management.

SMTPGenius provides bulk email service with customizable plans, email authentication, free setup, free support, an email platform, a dedicated IP address, and more. They also have a bulletproof SMTP server option.

Required Email Campaign Things

Check all the things required to set up or improve your email campaign. For example,

• The level of data security
• The dashboard should be easy to use
• Email delivery data should be trackable
• Offer templates or drag-and-drop feature
• Integration capabilities with third-party software

An email marketing tool like Mailchimp will offer you everything for a subscription. But when you are selecting a bulk email provider or SMTP relay provider, make sure to look at their offering.

Support Section

We can’t identify the support section until we do not use their service. You can check previous reviews of their client to understand their track record.

Support is really important to get resolution of any query. If you face any problem related to server activity, code, and other technical things, you require expert support.

You should check how much their customer retention rate to understand the quality of service.

Cost

The email marketing software’s subscription fees depend on the quality of service and market presence. Email marketing software costs are much higher than buying an SMTP relay service. Of course, the email-sending application is also available with an SMTP relay service.

You should compare and calculate the cost of email-sending software. Make sure email providers fulfill all the needs of small business

The best is to choose a bulk email service provider with a Pay-as-you-go model. This will help to reduce the extra cost.

Conclusion

Bulk email service for small businesses is a better option to generate more sales. A bulk email campaign is good for sending promotional emails, newsletters, updates, etc. Because small businesses have fewer budget options that means they can choose SMTP relay service. SMTP relay service providers like SMTPGenius will help send bulk emails at affordable prices. You should compare your costs, analyze your budget, understand requirements, check reviews, and more.

Frequently Asked Question

If you are an email marketer or previously run an email campaign, then you understand what’s the most difficult part of an email marketing campaign. Every email marketer always faces a problem of email deliverability. But you can reduce this problem drastically by using a bulletproof SMTP server.

Every time whenever I talk with a new email marketer, they always ask how can we get new customers from email. Is email marketing good for my business?

Based on my previous clients, I found affiliate marketers face this email delivery or spam flag problem the most. Creating a bulletproof SMTP server in 2024 is not only best for higher email deliverability but also works best for every business.

Email Deliverability Challenges in 2024

No one can help you with a 100% email delivery rate until you do not have a website like Google, Apple, or YouTube. If your domain reputation is too good, then only you can get 100% in some cases.

Email deliverability completely depends on the content type. According to the survey, almost half of the emails are considered spam from 4 billion emails. Currently, email algorithms become more powerful in understanding the intent of an email. You can’t do any type of fraudulent activity on email.

An email marketer should be aware of all email deliverability problems including email authentication, IP address blacklist, domain reputation, email content, and many more.

Sometimes, your IP address will be blocked by the email receiver, if you do anything wrong. Maintaining domain reputation is also important to the regular sending of your emails without being flagged as spam.

If you have a legitimate website with a good domain reputation and you only want to send emails for business purposes, then you don’t need to go for a bulletproof SMTP server.

What is a Bulletproof SMTP Server

A bulletproof SMTP server is an email server designed to send bulk promotional emails without worrying about service suspension. Here, your emails are not affected by the complex email algorithm and policies.

The bulletproof means these servers will stay strong against email rejection, spam complaints, unsolicited emails, technical failures, and illegal content.

The best part is you can configure and set up your bulletproof SMTP protocol on your server with us. Also, you can go for a third-party SMTP server provider to handle all aspects of email delivery.

This bulletproof SMTP server service comes with many IP addresses to deliver your email even if any IP address blocks. Not only this, you are also required to follow other email compliance to enjoy sending bulk emails.

Key Features of Bulletproof SMTP Servers

Bulletproof SMTP server is not only limited to spam protection but there are many key benefits available. As we already discussed, what’s a bulletproof SMTP server and its service? But more important how will it benefit a business’s email marketing campaign?

Let’s understand the key features of a bulletproof server

1. Advanced Security Measures

These types of SMTP servers are equipped with robust security features to protect against unauthorized access, data breaches, and cyber threats. Your data will be located in a country where it is not affected or blocked by the government.

2. IP Reputation Management

You will find, that these servers actively manage the reputation of their IP addresses. The bulletproof server helps with strategies such as IP warming, authentication protocols (SPF, DKIM, DMARC), and checking spamming behavior. We use multiple IP addresses with bulletproof SMTP to reduce the load on one IP address.

3. Bulk email sending

Bulletproof services are capable enough to handle large amounts of traffic without reducing email deliverability. Businesses, affiliate marketers, and e-commerce businesses can use it to send large amounts of emails at once.

4. High Deliverability Rates

Delivery of email mostly depends on the type of content you put and domain reputation. With this server, you can send illegal and spam content emails also. We use many IP addresses to maintain our domain reputation to send emails.

5. Adaptive Routing and Redundancy

Sometimes server downtime and network issues are the cause of email delivery failure. However, a bulletproof SMTP server will help to minimize the risk of email delivery failures. A bulletproof server allows emails to make adaptive routes automatically to ensure timely delivery.

6. Compliance with Regulations

The Bulletproof SMTP server is carefully configured to comply with essential email regulations and standards, including CAN-SPAM, GDPR, and CASL. This proactive approach not only reduces the risk of legal penalties but also promotes trust among recipients.

Implementing a Bulletproof SMTP Server for Your Business in 2024

There are two ways to use a bulletproof SMTP server first, you can configure a bulletproof SMTP protocol on your server or get help from a third-party SMTP service provider.

But there are a few simple steps for a bulletproof SMTP server.

1. Pick the perfect email provider

Take your time to find the perfect email provider for your business, an email provider will help you meet all your requirements. You have to understand your values, email volume, delivery requirements, and understanding of technical email.

Your email solution provider should be trustworthy, affordable, and reliable. For example, SMTPGenius has been offering email services for the last 10 years. You can send more than 300k emails for less than 100$.

Most importantly, you have to consider the features they are providing. Check things like dedicated IP addresses, email dashboards, security measures, support, and other authentication things.

2. Authentication Protocols 

You should implement email authentication protocols like SPF, DKIM, and DMARC for better trust and email delivery. These protocols help to verify that emails are coming from legitimate senders. Additionally, you should set up SSL/TLS encryption to safeguard your email messages from cyber attacks.

When you are getting service from a trusted provider like SMTPGenius, you also get email authentication in your plans.

3. Optimize IP Reputation Management

Sending bulk emails from a new IP address will result in blocking of it. You should start sending emails slowly at first and then gradually increase the volume over time. This helps build a good reputation for your IP address with email service providers. If you notice any issues, take action to keep delivery of emails without any problem.

The bulletproof server service plan includes multiple IP addresses to enjoy higher email sending while maintaining domain reputation.

4. Manage bounce rate

You have to configure your email system gradually to handle bounce email messages automatically. This means when your sent email is not delivered, the system will recognize it and remove the recipient’s email from your list.

Also, if someone unsubscribes your email then your email system automatically removes that email address from the email list.

5. Content Template

Content and words play the most important role in your email sending. Do not put any type of content or words on your email that trigger spam content. You can use Bulletproof to send illegal messages but it does not allow sending spam emails.

Send a few emails to your friends’ accounts to test the proper working of your email.

6. Monitor and Maintain Email

When you are setting up an email campaign, it is more important to keep updated with information. You have to regularly monitor your key performance such as click rate, open rate, ROI, and other email compliances.

You have to maintain your domain reputation and delivery of your emails.

Conclusion

If you are using a Bulletproof SMTP server in 2024 to deliver more emails without worrying about service suspension. This mail server is highly useful for sending bulk emails. The bulletproof server is used to send illegal, spam, fraudulent, and other emails. The inbox delivery depends on the algorithm used by email software. But when you are strategically using your SMTP server service then this will provide you the best result. You should be very selective while choosing the best bulletproof SMTP service provider.

Finding a perfect bulletproof SMTP server provider is really difficult. You have to compromise with some of the features. However, there are a few important features to look at while selecting a bulletproof SMTP server.

Features are important to save time, improve efficiency, fast email campaign setup, and more. We found few bulletproof SMTP service providers offer the best feature that really matters.

Business owners or email marketers must know how many features they can avail of at what price. Let’s find out all the important features

Look Also: Things to Consider For Creating Killer Email Lists

Features of a Bulletproof SMTP Server

Feature matters a lot. Think about these features while selecting a bulletproof SMTP server.

Setup Charges

Most bulletproof mail service providers charge extra fees for setup. The setup charges can be between $40 to $60 based on the provider.

To run an email campaign, the setup of bulletproof SMTP on the server is important. Setup of bulletproof server includes configuration of a domain name, implementation of email authenticator, software installation, integrating existing system, and testing of setup.

Your server experts should be trusted, reliable, and experienced. Make sure to check their previous works. 

However, providers like SMTPGenius do not charge extra fees for setup. You just have to buy their Service plan that also not very expensive.

Email Sending Platform

Installing email-sending applications is important to set up your email campaign. Which platform they set up for you also matters a lot.

A perfect email software like Mailwizz or Mautic gives you a variety of options to manage and customize your email campaign. They are easy to use, affordable, and efficient.

If the service provider has not written about the platform, try to ask them before purchasing the service. Also, make sure to ask for the extra price to pay for that platform.

In the case of SMTPGenius, you do not need to pay extra fees for the platform. If you have extra requirements then make sure to discuss them with the sales team.

Email Authentication

Implementing email authentication like SPF, DMARC, MX, and DKIM is important for better delivery of email. These records will help in email encryption, secure delivery, and avoid spam flags.

Email authentication is provided by the service provider. Their server experts will connect the domain name and implement authentication for you.

IP Address and IP Rotation

As we all know, we can send any type of email using a bulletproof SMTP server. This SMTP server has a higher chance of blacklist IP address or domain name. Also, you can’t send more emails than capacity with an IP address.

Multiple IP addresses will help to send a high volume of emails without any delay. Your IP addresses also rotate regularly to avoid an IP blacklist.

Make sure to avail multiple IP addresses with your plan. IP rotation is also a good feature to look for with an SMTP server. 

Non-Suspandle

Your server account should not be suspendable in any case. Because bulletproof servers are designed to send emails against the DMCA policy act.

Review their features and read their policy carefully to enjoy the best email sending. If you are still confused, try to reach out to their sales team to know more.

With SMTPGenius, you can send any type of email without thinking about account suspension.

Scalable

The SMTP service plan should be customizable based on need. Scalability is important to avoid any extra purchase of the service.

Review them and understand their scable option. Also, you should ask about any add-on service.

Support

Don’t miss out support section. Support from experts is important to get solutions to any query. A trusted bulletproof mail server provider will give you the option to easily connect with the team.

For example, SMTPgenius offers many options to connect. You can get help via chat, email, phone, or ticket. They also make sure to provide the right and transparent support to all the users.

Additional Option to Think About 

Other than features, there are more options to consider for the selection of a perfect bulletproof SMTP provider.

Add-on Service

Consider server providers that can offer add-on services to improve efficiency, delivery, and security. These services can be email verification, IP address, SSL security, and running your email campaign. Some provider also provides consultation on the use of the service.

Security

Make sure to choose a trusted server provider that gives guarantees for the security of data. They should maintain transparency between you and the service provider.

Check their reviews for the related service. You can also read their terms and conditions to learn about data security.

Conclusion

Features are important to check every time wherever we buy something. A bulletproof SMTP server is provided by only a limited number of businesses and you have to very selective while choosing one. Make sure to check all the above-discussed features while choosing an SMTP provider. These all features are important to make an email campaign faster, enjoy higher deliverability, and secure email sending.

FAQs

When you buy a bulletproof SMTP server, you will get server resources, multiple IP addresses, email authentication, and more. You will get multiple IP addresses while sending emails and these IP addresses rotate continuously to avoid IP blacklist. The IP rotation will give you a level of security for better email delivery.

With a bulletproof SMTP server, you can send any type of email you want but you can’t control the delivery of your email. Delivery of an email is required to clear these points before sending your email.

Look Also: Things to Consider For Creating Killer Email Lists

Don’t set up your email campaign without knowing about these tips to avoid IP blacklisting.

What is a Bulletproof SMTP server?

When you configure an SMTP protocol on a bulletproof SMTP server is known as a bulletproof SMTP server. You can either buy a bulletproof SMTP server directly from a server provider like Campaign Grow or create your own SMTP server.

To create your own SMTP server, you can hire email server experts to configure an SMTP server for you. The bulletproof means, you can send any type of email message without worrying about account block. You can send illegal emails and spam emails.

5 Ways to Avoid IP Blacklist With Bulletproof SMTP

There are many ways to avoid an IP blacklist while sending emails from a bulletproof SMTP server.

Use Legitimate SMTP Relay Services

There are hundreds of SMTP relay service providers available with a variety of benefits. Your bulletproof SMTP relay service provider should be trusted, affordable, provide chat support, good previous track record, and more.

You must compare an SMTP relay provider with its competitors to avail the best value. You also need to understand how things work to avoid any major issues.

Trusted SMTP relay service provider like SMTPGenius offers email relay services with features like email authentication, security, free mailwizz setup, multiple IP addresses, IP rotation, and more.

Maintain a Clean Mailing List

Your email address list matters a lot for email delivery, sender reputation, and IP address management. Sender reputation highly affects your email delivery. Many things negatively affect the sender’s reputation like high bounce rate, less open rate, spam flags, user behavior, & user reports.

So, make sure to clean your mailing list before importing it into email software. The best to clean your email list is to use an email verification tool or hire an email expert to clean it for you.

One best piece of advice is that you never use a purchased email list directly for an email campaign. Try to create your own email list, use double opt-in, and regularly clean up your site.

Warmup IP Address

Your IP address will be blacklisted if you are sending more emails than capacity. The capacity of your IP address will depend on the previous history of it. Ip address is like the reputation of your particular domain name.

When you are sending an email campaign with a new IP address, you should to start sending with a minimum limit and gradually increase sending capacity. If your email is getting better responses from users, then you can improve its capacity.

Bulletproof SMTP servers required multiple IP addresses in rotation while sending the emails. This will help to improve email deliverability.

Authenticate Your Emails

Email authentication is important to secure the delivery of your email messages. If you do not know, how to apply email authentication on the server then no worries your SMTP service provider will help.

Email authentication like SPF, DMARC, and DKIM records are required to upload on your server for better email delivery. These records ensure email message encryption, right address delivery, and maintain IP reputation.

SMTPGenius provides email authentication completely free with SMTP relay service. They also set up an email software for you.

Follow Email Marketing Regulation

Email marketing reputation is important to follow for higher delivery of email, maintaining domain reputation, generating the best ROI, and sustaining for the long term. 

Of course, we can use a bulletproof SMTP server to send any type of email. But the receiver’s protocol will decide to accept or deny this email. Some email marketing regulations like the CAN-SPAM Act (USA), GDPR (European Union), CASL (Canada), and PECR (UK). All laws include

• Make sure to provide clear user identification
• Provide opt-out mechanism
• The subject line must reflect the content of the email
• Avoid the use of spam trigger words

Educate Your Teams

Knowledge is important for every email marketer to understand how things work. This will help them avoid any major issues like paying extra money, getting extra service, and avoidance of technical issues.

If you do not know, you can get a consultation from email experts. They can help you with email delivery improvement and generate better ROI.

SMTPGenius is a Perfect Bulletproof SMTP Service Provider

SMTPgenius has been an email service provider for the last 7 years. They provide comprehensive email service as you need. For example, email list verification, Mailwizz setup, running your email campaign, email deliverability, IP warmup, and more.

Our SMTP relay service includes bulk mail sending as needed, email authentication, free email software setup, message encryption, etc. 

Conclusion

IP blacklist can ruin all your email campaigns. This is important to think about how to avoid an IP blacklist because of a bulletproof SMTP server. Choose your SMTP relay service provider wisely and follow all email regulations to ensure better delivery of emails. SMTPgenius is known as a perfect SMTP service provider. Make sure your email list should be clean before sending emails.

FAQs

Sending emails is really simple due to the simple mail transfer protocol(SMTP). You can’t even send a single email without SMTP. The other term is SMTP relay which helps to send bulk email securely, safeguard domain reputation, and improve delivery. Choosing your own SMTP relay service will be helpful over buying a complete email marketing software.

As we know, SMTP is a protocol for sending emails from an email client to the receiver’s mail server. You have two options either you can buy an SMTP relay service from a third-party provider or choose to create your own SMTP relay. But there is a security difference in both.

Let’s understand the reasons for choosing the SMTP relay service.

What is an SMTP relay?

SMTP relay is an email transfer service to transfer an email message from the client’s server to the receiver’s server.

We can compare the SMTP relay with a real-life Olympic relay race. In a relay race, runners transfer “baton” from one person to another after one round of ground. But here, the email messages transfer from one server to another server.

An email relay service provider offers a complete offers a complete relay server with desired email software. The best part is that you can also create your own SMTP relay on your server without spending too much money.

Read Also: Top 5 Benefits of Email Marketing Campaign Tips

6 Reasons to Choose SMTP Relay Service

Email marketing software like MailChimp offers you complete email service including server, management, customization, and more. They have already done their previous technical work. But in SMTP relay service, there are a few more steps to follow for email campaign setup. This is more difficult, but there are a few reasons for choosing an SMTP relay service.

If we think about what makes our email campaign successful then we will find 3 things

• The email content
• Domain or IP reputation
• Robustness of SMTP infrastructure

The email content completely depends on the user but the other 2 parts will depend on the provider you choose.

So, how does SMTP really service fulfill all the delivery needs, and what makes this service more beneficial?

Create Own Sending Infrastructure

Email-sending infrastructure is provided by the SMTP relay service provider. They are only email experts who will set up and configure an SMTP relay with email software. The things completely depend on which server you want to configure SMTP, which platform you want to connect to, and where you want it.

Internet service providers will check your domain reputation, email authentication, and IP address to decide where the email needs to be delivered. The algorithm either flags it as spam or delivers it to the inbox directly.

A perfect SMTP relay service provider will help you with email authentication, setting up DNS records, applying security measures, and others.

But one important thing to note here is if you configure an SMTP protocol on your own server then you may face an email delivery issue. Think about choosing the perfect email provider and learn these technology terms on your own.

SMTP Relay for Bulk Email Sending

SMTP relay services provide a dedicated server infrastructure for sending large quantities of emails at once. Instead of relying completely on a business’s own email servers, SMTP relay services work as intermediaries to manage the email-sending process more efficiently.

You have more control over the SMTP platform and you can manage sending capacity as your own. You can add more IP addresses, create more SMTP relays, and set up more email authentication.

You can customize sending capacity based on requirements.

Technical Support from Experts

SMTP relay service providers like SMTPgenius will provide support with various email authentication, email delivery, monitoring, delivery guidance, troubleshooting, technical issue resolution, etc.

Here, your selection of SMTP relay service providers matters a lot. Before selection, you have to check reviews of online SMTP service providers to know about their service.

Cost-effectiveness

The SMTP relay service completely depends on the email-sending volume. Here, you can also eliminate the need for maintaining and scaling in-house email infrastructure.

Comprehensive email marketing solutions need a renewal of plans regularly whereas creating your own SMTP server will not cost you too much.

Detailed Metrics and Statistics

A public SMTP relay and your own SMTP server do not allow you to track your campaign data. You must know the technical setup of SMTP or email platforms to track your email data. Another option, you hire an expert email provider who can help you with all.

A trusted SMTP relay service provider not only provides the best relay service but also offers a platform to track email delivery, open rate, bounce rate, click rate, and more.

Dashboard

A user-friendly dashboard is essential to manage, customize, and track email campaigns. Email marketing dashboard requires many features, including email template builder, list segmentation, integration, and tracking.

Anyone can create email marketing campaigns to grow their business. Everything is available on a single screen that you can access with a click.

SMTPGenius providing email services for the last 8 years. We always try to offer perfect email solutions at a perfect price.

Conclusion

SMTP relay service is another way of email marketing. An email marketing tool provides service after completing all the technical activities. You also have an option like creating your own SMTP server or getting service from a third-party SMTP relay service provider. Make sure to choose the perfect SMTP relay service provider to enjoy faster email delivery. The service provider provides complete technical support, setup of email software, SMTP relay, and more. 

The bulk email service provider is not a single service. We can divide it into How do we get the bulk email service? And the price, performance, deliverability, and email campaign ROI will hugely depend on the type of email service you get.

If you think about Mailchimp that is a complete email platform to create any type of email campaign yourself. There are services where you hand over all of your bulk email campaigns to email experts.

There is another better option available which is, an email expert creating an email tool for you to send bulk emails at an affordable price.

Related to the type of service, you can find many variety of tools and services. More importantly, you have to understand different services and their result before choosing a perfect bulk email service provider.

So, we are going to discuss the top 5 bulk email service providers that are trusted, affordable, and best.

Look Also: Top 5 Benefits of Email Marketing Campaign Tips

1. Mailerday

Mailerday is the most affordable and highest ROI bulk email service provider. This is not a tool like MailChimp that provides a comprehensive email solution. Here, you will find the exact bulk email solution as needed.

Their email experts will set up an SMTP server for you with a user-friendly dashboard. The sending capacity and features completely depend on your email campaign. Here, you have to describe what you want like email sending capacity, management tool, payment system, automation feature, and more.

This way you only have to pay for the features based on uses. Not only this, but their subscription plan also includes email authentication including SPF, DMARC, DKIM, rDNS, and SSL.

Other feature like

• If you want to clean your email list or warm up your email, you can get add-on services. 
• This bulk email service will guarantee higher delivery of email and better ROI.
• After setting up a campaign, you can track the results like delivery rate, open rate, click rate, and ROI.

They also offer bulk email service to send illegal or spam messages. To know more about the service, check web pages.

Pricing

The best part of Mailerday’s bulk email service is the flexible pricing. You can contact their team to customize the SMTP plan. 

• As per their SMTP plan, you can send 2,00,000 emails in a month at just $149. If you have more emails then the price may go down more.
• The bulletproof pricing includes 1,00,000 emails per month at just $399.

The other service pricing will depend on the service you get. We ensure a better discount on all of our services.

Contact us to get a service trial or understand why we stand out from other providers.

2. SMTPGenius

The second bulk email service provider is SMTPGenuis. The email solution is quite similar to Mailerday 

We will provide you with a setup for creating an SMTP relay on the server. Our SMTP service offers a panel to segment, customize, and start sending your email campaign.

With us, there are no limits on sending emails. If you are using our Bulletproof SMTP service to send bulk emails, then you can also send illegal, frequent, and spam emails. As a provider, we will not stop your SMTP account and you can continuously enjoy SMTP service.

You can create A/B testing for your email campaign and track the performance of your email campaign. You can analyze click rate, delivery rate, ROI, and open rate to make your next email campaign better.

But the best part is you can better pricing than Mailerday. With SMTPGenius, you can send more emails, than Mailerday.

3. SendGrid

In our list, the third bulk email service provider is Sendgrid due to its affordability, trust, and variety of email services. The tools are widely accepted by big players like Airbnb, yelp, uber, Spotify, etc.

Sendgrid is a big platform and created email solutions for both marketers and developers. You can connect the tool with any of your marketing platforms.

They also provide webhook integration, thousands of email templates, and email testing features. Of course, they are offering analytic features to track your performance and ROI. Their bigger plans also include lots of better features.

The marketer can easily create email templates, edit codes, segment email lists, create A/B testing, and connect with team members. They also offer ticket, chat, and phone support based on the plan you choose.

SendGrid offers other email marketing tools to improve email delivery like email validation and email authentication optimization. Email authentication like SPF, DKIM, DMARC, rDNS, and suppression management. 

Here, you can’t send illegal or spam emails. They are not offering bulletproof SMTP service.

Pricing

The Email API costs between $19.95 and $89.95 per month, offering essential tools. For Marketing Campaigns, the Basic plan starts at $15/month, and the Advanced plan costs $60/month. Free versions are available for both, but they have limited features.

4. Mailgun

Another bulk email service provider is Mailgun. They offer a variety of email services including transactional emails, bulk email sending, email parsing, receiving email, and burst sending.

The Mailgun platform can be used by both marketers and developers. Developers can set up an SMTP server on their own marketing platform. The Mailgun will manage your own SMTP server. You can customize your email message and pre-made available template using the small email editor.

You can verify your email list and optimize email authentication to improve email delivery. The analytical tool helps to track things like open rate, click rate, bounces, spam complaints, etc.

Pricing

Mailgun also offers you a free email trial for one month. But the pricing of the emails is $35 per month for sending 50,000 email messages.

5. Mailerlite

Another bulk email service provider is Mailerlite. They are offering a perfect email marketing solution to start sending the next bulk email campaign.

The software will provide a drag-and-drop builder to customize your email campaign. You can segment your email list and create different email campaigns for your target audience. This will help to improve your email deliverability, sales, and conversion.

They do not allow you to send any kind of illegal or spam emails to your recipients. You can also use an automation tool to automate your email campaign.

No matter what type of email campaign are you running, you can track and analyze it. You can track things like bounce rate, click rate, open rate, and ROI.

Pricing

Mailerlite email marketing plans are really crazy. You can send unlimited email messages for just $20 but you can not add more than 500 subscribers.

Conclusion

Sending bulk emails is very easy but which email service provider to choose is more difficult. In my recommendation, we are the best. But if we think logically about which one is best, then it will depend on your preference. If you want a bulk email provider with many years of expertise, email authentication, and other things. Mailerday and SMTPgenius also offer bulletproof SMTP services to deliver more emails without an IP blacklist. All the above-discussed email providers are some of the best and well known.

Since email was invented, email has become the most important part of any organization to communicate. Currently, there are many alternatives available other than emails. But nothing is perfect than emails. You can still find many benefits of email marketing for individuals, businesses, and organizations.

The use of emails is still growing slowly due to enough penetration. Also, there can be lots of things where you can’t replace emails.

As per Statista, email marketing revenue is estimated to reach 17 billion by 2027 which is around 13 billion in 2024.

Look Also: Things to Consider For Creating Killer Email Lists

So, let’s start learning about the benefits of email marketing

1. Collecting feedback and surveys

Email marketing is useful to reach directly to the customer’s mobile phone with your messages. With these messages, you can directly communicate with users.

Feedback and surveys are important methods to understand what users are thinking about your service and brand. 

By sending out surveys or feedback requests, businesses can gain valuable insights into customer satisfaction, product preferences, and areas for improvement. This information is crucial for tailoring products, services, and overall customer experience.

2. Improving sales

You can reach out to the people with the right offer, sales message, and discount. Emails are an important marketing method to reach out to your customer’s mobile with your message.

Most of the big enterprises say email is one of their biggest source of generating revenue.

We can create emails only for the targeted audience. It is very easy to segment them and create a perfect marketing message for them. This way we can generate a better sale.

3. Generating traffic to your site

The best and direct source of generating traffic for the website is email marketing. These types of informative emails have higher open rates and click rates.

You can do this with your blog post, new product launches, and exclusive deals. This increased traffic not only boosts engagement but also contributes to higher search engine rankings.

Sending regular emails and keeping users updated about your product is also helpful in increasing your brand identity.

4. Increasing brand awareness

Reaching out to your users with the right message continuously will create a recall value in the consumer’s mind. With each email sent, you are providing value to your subscribers that helps customers to rethink or revisit your website.

Over time, you can also establish good communication with your customers. As we all know, an increase in brand awareness results in higher sales.

5. Communicate with audience

As a marketer, you have to build a strong connection with your audience to ensure brand loyalty. Unlike one-off advertisements, email campaigns can keep subscribers informed about the latest company news, product launches, and industry trends.

If you are a student and you get an email from your favorite teacher on a favorite subject, then you will surely open it.

Email marketing is a powerful tool for reaching a larger audience and fostering communication with your brand enthusiasts. These emails play a crucial role in keeping your audience engaged throughout the year.

Conclusion

In summary, email marketing offers you benefits whether you are a blogger, marketer, or business owner. These emails are not only helpful in generating your website traffic but also create a good brand value. You can use emails to tell about your product, get feedback from email, and update users with new launches.

So, don’t forget to use email for your marketing benefits. For email marketing campaigns, you can get help from SMTPGenius to set up your own SMTP server for sending emails.

FAQs

You can’t pick up any email list to send anything to anyone. An email list should be obvious, and conscious based on a particular group of people. There are lots of things to consider while creating killer email lists.

Because when you are sending emails to your subscribers, they should be interested in your email. Like you can’t send a top car email to the college body.

Look Also: 5 Easy Steps To Avoid Hard Bounce

Let’s find out

What can happen when your email list is not right?

Many things can be played out if you do not have a proper email list.

• High chances of getting hard bounce and soft bounce during email campaigns.
• Email messages may be flagged as spam or not interested.
• Sending emails to random addresses causes an IP blacklist.
• People may report your emails more as spam and not interested.
• Domain reputation and IP address will affected by fewer open rates.
• This also affects your ROI

So, this is quite important that you have to think about the clarity of your email list.

Things to Consider for Creating an Email List

Whether you are a small business owner, blogger, or email marketer, you should focus on these few things to make your email list strong. This will provide a higher email deliverability and ROI.

1. Create Your Email List

The first and most important is to avoid buying an email list. A purchased email list comes with lots of difficulties.

Why does someone read an email, because he is looking for something valuable in your email? If your email will not get enough response then your IP address may blacklist.

Collect email addresses of your own by giving incentives, valuable offers, and something better.  Create sign-up forms on your website and other social media accounts.

2. Double Opt-in

When you are creating your own email list, you should verify the correctness of the email. Sometimes users can put the wrong email and syntax while subscribing to it.

Double opt-in means, you have to send an OPT or link to their email to verify when the user subscribing to your newsletter. Also, you can apply for an instant email validator while signing up for your newsletter.

This will give a strong email list of those people who are genuinely interested in your product.

3. Keep your email list healthy

You have to follow different things to keep your email list healthy. Before sending any email, you have to validate your email list with an email verification tool. An email verification tool helps to filter out wrong email syntax, wrong domain addresses, and catch-all email addresses.

This way,  you can completely avoid hard bounce of your emails which will result in less spam inbox delivery and a maintained domain reputation.

You should analyze your email campaign results like bounce rate, spam delivery, and not interested flag emails. Exclude those email addresses that are not open your email list for the last 3 or 6 months.

You should also exclude unsubscribe email addresses from the list.

Use Email Verification Tools To Varify

Whether you have purchased an email list and built up your own email list, you first need to test it with our email verification tool. Our email verification tools help you find out wrong emails that affect your email deliverability.

SMTPGenius Email Verification Service can help to remove unnecessary emails to prevent bounces. To verify your email, you can get support from our experts also.

Conclusion

Here, we described 3 things that you can consider while building a killer email list. The right email list will give you an advantage to generate higher ROI, open rate, and sales. You can follow steps like double opt-in, creating your email list, and maintaining a strong email list.

The best way to create a strong email list is to use our email verification tool. This tool can help you exclude email addresses that do not make sense.

FAQs

Setting up an email campaign is not a big deal, the main thing is how you create a strategy for an email marketing campaign. A marketer analyzes the data from the sending of an email or previous email campaigns to create the next campaign highly effective. Here, we discuss a few key metrics to track in email marketing.

Analyzing data and creating a better strategy helps to improve your sales. Email marketing completely depends on the strategy, brand loyalty, and understanding of previous email data.

Keep track of these important data points including delivery rate, engagement rate, and open rate to evaluate the health and performance of email campaigns.

Why should you track data in Email Marketing Campaign?

There are many important reasons for tracking email campaigns including

• Evaluate the success of email marketing efforts.
• Monitor and maintain a positive sender reputation.
• Gain insights into how recipients engage with content.
• Refine emails based on what resonates and when.
• Segment and personalize campaigns for better relevance.
• Align strategies with high-performing elements for profitability.

So, it’s important to keep analyzing these data points to improve email deliverability.

Key Metrics to Track in Email Marketing Campaign

Let’s find out many important key metrics to track

Clickthrough Rate (CTR)

This is a quite important metric that represents the percentage of recipients who clicked on one or more links within an email. This is an important metric to track engagement and check the relevance of your content. 

If you are getting higher CTR then it means your email campaign is on the right track. A lower CTR is required to improve your email campaign.

Open Rate

The open rate is an important metric to track how many emails are open from the total sending email. This shows the number of people interested in reading your emails.

When someone clicks on your email that means either your subject line is catchy or you establish a good brand image. Understanding the open rate helps to understand the effectiveness of your subject lines, sender name, and overall email content.

Analyzing these data points helps to create more effective subject lines. If your subject line is not good enough, users will not click on the email, and your content is completely useless.

Conversion Rate

The conversion happens when a user converts from your email. The conversion is the next step after opening and reading an email.

This is an important metric because this helps to calculate the ROI of an email campaign. You can understand how many users are interested in your offer or making the purchase.

Analyzing these data points provides you insight to improve your landing page, email content, and email strategy. But important to note here, make sure to avoid content or words that make your email spammy.

Bounce Rate

How many emails are not delivered to the recipient’s inbox from all emails sent? This is known as the bounce rate.

A bounce rate is the worst thing in email marketing. Because this will not generate any ROI for your business and also triggers spam emails. If your emails frequently bounce then it also affects your domain reputation.

You can also face two types of bounce rates: soft bounce and hard bounce. We highly recommend avoiding hard bounce in any case.

Overall ROI

Calculate the overall return on investment while sending an email. This includes your efforts, your money spent, and how the content performs.

If you are not getting enough return than your spending, you should be on the wrong track. A good ROI helps you to continue your email sending.

How Does The SMTPGenius Team Help in Email Marketing Campaign?

SMTPGenius team provides you with email service to set up your own SMTP server with Mailwizz email software. With this, you can set up your email campaign to start sending bulk emails. This tool will also help you to track bounce rate, conversion rate, and overall ROI. Creating your email server is the most affordable email solution to send email.

We also help with email authentication to improve email deliverability. If you want to reduce the bounce rate drastically, you can use our email verification tool. This will exclude all the suspicious emails that cause hard bounce.

Conclusion

We can understand how important it is to analyze key important metrics to improve your next email campaign. You can track many important things in your email marketing campaign. This includes conversion rate, bounce rate, open rate, and overall ROI. These metrics will show you the performance and effectiveness of your email campaign.

You can also get help from SMTPGenius to improve your overall email campaign’s performance.

Frequently Asked Question