Sending emails is really simple due to the simple mail transfer protocol(SMTP). You can’t even send a single email without SMTP. The other term is SMTP relay which helps to send bulk email securely, safeguard domain reputation, and improve delivery. Choosing your own SMTP relay service will be helpful over buying a complete email marketing software.
As we know, SMTP is a protocol for sending emails from an email client to the receiver’s mail server. You have two options either you can buy an SMTP relay service from a third-party provider or choose to create your own SMTP relay. But there is a security difference in both.
Let’s understand the reasons for choosing the SMTP relay service.
What is an SMTP relay?
SMTP relay is an email transfer service to transfer an email message from the client’s server to the receiver’s server.
We can compare the SMTP relay with a real-life Olympic relay race. In a relay race, runners transfer “baton” from one person to another after one round of ground. But here, the email messages transfer from one server to another server.
An email relay service provider offers a complete offers a complete relay server with desired email software. The best part is that you can also create your own SMTP relay on your server without spending too much money.
Read Also: Top 5 Benefits of Email Marketing Campaign Tips
6 Reasons to Choose SMTP Relay Service
Email marketing software like MailChimp offers you complete email service including server, management, customization, and more. They have already done their previous technical work. But in SMTP relay service, there are a few more steps to follow for email campaign setup. This is more difficult, but there are a few reasons for choosing an SMTP relay service.
If we think about what makes our email campaign successful then we will find 3 things
- The email content
- Domain or IP reputation
- Robustness of SMTP infrastructure
The email content completely depends on the user but the other 2 parts will depend on the provider you choose.
So, how does SMTP really service fulfill all the delivery needs, and what makes this service more beneficial?
Create Own Sending Infrastructure
Email-sending infrastructure is provided by the SMTP relay service provider. They are only email experts who will set up and configure an SMTP relay with email software. The things completely depend on which server you want to configure SMTP, which platform you want to connect to, and where you want it.
Internet service providers will check your domain reputation, email authentication, and IP address to decide where the email needs to be delivered. The algorithm either flags it as spam or delivers it to the inbox directly.
A perfect SMTP relay service provider will help you with email authentication, setting up DNS records, applying security measures, and others.
But one important thing to note here is if you configure an SMTP protocol on your own server then you may face an email delivery issue. Think about choosing the perfect email provider and learn these technology terms on your own.
SMTP Relay for Bulk Email Sending
SMTP relay services provide a dedicated server infrastructure for sending large quantities of emails at once. Instead of relying completely on a business’s own email servers, SMTP relay services work as intermediaries to manage the email-sending process more efficiently.
You have more control over the SMTP platform and you can manage sending capacity as your own. You can add more IP addresses, create more SMTP relays, and set up more email authentication.
You can customize sending capacity based on requirements.
Technical Support from Experts
SMTP relay service providers like SMTPgenius will provide support with various email authentication, email delivery, monitoring, delivery guidance, troubleshooting, technical issue resolution, etc.
Here, your selection of SMTP relay service providers matters a lot. Before selection, you have to check reviews of online SMTP service providers to know about their service.
Cost-effectiveness
The SMTP relay service completely depends on the email-sending volume. Here, you can also eliminate the need for maintaining and scaling in-house email infrastructure.
Comprehensive email marketing solutions need a renewal of plans regularly whereas creating your own SMTP server will not cost you too much.
Detailed Metrics and Statistics
A public SMTP relay and your own SMTP server do not allow you to track your campaign data. You must know the technical setup of SMTP or email platforms to track your email data. Another option, you hire an expert email provider who can help you with all.
A trusted SMTP relay service provider not only provides the best relay service but also offers a platform to track email delivery, open rate, bounce rate, click rate, and more.
Dashboard
A user-friendly dashboard is essential to manage, customize, and track email campaigns. Email marketing dashboard requires many features, including email template builder, list segmentation, integration, and tracking.
Anyone can create email marketing campaigns to grow their business. Everything is available on a single screen that you can access with a click.
SMTPGenius providing email services for the last 8 years. We always try to offer perfect email solutions at a perfect price.
Conclusion
SMTP relay service is another way of email marketing. An email marketing tool provides service after completing all the technical activities. You also have an option like creating your own SMTP server or getting service from a third-party SMTP relay service provider. Make sure to choose the perfect SMTP relay service provider to enjoy faster email delivery. The service provider provides complete technical support, setup of email software, SMTP relay, and more.