When someone sends an email, this must be delivered to the right email address or inbox. All marketers need to avoid hard bounce because this will drastically affect your domain reputation and email deliverability. Here, we are discussing 5 ways to avoid hard bounce.
A hard bounce is known as when you send an email but it is not delivered to the recipient’s inbox. This means your subscriber will not receive your next email message which will result in a loss of potential sales or visitors.
Also, if the hard bounce is frequent then it will affect your domain reputation and email deliverability. In some cases, your other email will also be delivered to your spam inbox.
What is Hard Bounce?
A hard bounce happens when your email shows permanent delivery failure. The reason behind not delivery of emails is an invalid or inactive recipient’s email address.
In this situation, you can not send your email messages to the recipient’s address.
There is a Soft Bounce also available that happens when your email does not reach the right address due to a temporary delivery problem.
Let’s find out its solution
5 Easy Steps to Avoid Hard Bounce
Here, we have described 7 easy steps that we also follow to avoid hard bounce.
Use Email Verification tool
Verification of your email address is an important step to finding the wrong email address. This can be easily done by email verification tools like SMTPGenius.
You just have to follow a step
- Visit SMTPGenius’s email verification tool
- Upload your email list
- Click Verify
You will get a new email list with the wrong emails. The tool will help you to find those email addresses that have syntax errors, spelling errors, wrong domain addresses, not working email addresses, etc.
With this tool, you can reduce your hard bounce rate by more than 99%.
Double Opt-in
Follow a double opt-in strategy when you are collecting email addresses from the landing page and website. This is a thing when someone subscribes to your newsletter then a confirmation email is sent to their email account to verify it.
With this, your email address collection may be reduced but you will get a high-quality email list that is surely interested in your emails.
This highly reduces your collection of wrong emails. This step is quite helpful to avoid hard bounce and overall enhance your ROI.
Avoid Sending Spammy email
A frequent spammy email will reduce your domain reputation which also affects your bounce rate. As per research, more than 53% of emails are considered spam.
But if you want higher email deliverability and a reduced bounce rate then make sure to keep away from spammy emails.
The Spammy content is highly considered by the content you put in it. Sometimes, users also unsubscribe email so you need to exclude them from your email list.
Authenticate your emails
Sending after authentication helps to improve email deliverability. Email authentication like SPF, DMARC, DKIM, and rDNS are helpful in delivering your message security and avoiding spam inbox.
This is also important to get protection of email messages from cyberattacks.
Track Email Deliverability
Email delivery tracking will provide real-time insights about the delivery of email messages. You can understand how many emails are delivered, how many are returned, and how many are not open.
You can also understand what are the emails that have not opened by users for the last couple of months. You can remove these emails from the list.
With this data, adjustments can be made to improve deliverability. You also need to remove those email addresses that are unsubscribed by the users.
Conclusion
In conclusion, it is important to follow those steps is crucial to avoid hard bounce and maintain successful communication with subscribers. A hard bounce highly affects your email deliverability and domain reputation. Hard bounce happens when your email is not delivered to the recipient’s inbox or shows a complete delivery failure.
The most important step is to use an email verification tool to avoid hard bounce. These few steps not only reduce hard bounce rates but also enhance overall email marketing ROI.
Frequently Asked Questions
An email is mostly considered spam when your content does not match the guidelines of the email. There are certain industries including online gambling, pharmaceuticals, MLM schemes, quick money, and adult content may have a higher chance of being flagged as spam.
Make your confirmation emails clear and inviting. You can follow steps like using friendly language, explaining the benefits, and keeping the confirmation step simple. A user-friendly double opt-in approach leads to a better-quality email list, increased engagement, and compliance with privacy rules.
This is important to check your email deliverability regularly including weekly or every two weeks. This is important to find out the result of running an email campaign. This helps to adjust your email strategy in real time and improve email delivery.
If you don’t authenticate your emails using protocols like SPF, DMARC, DKIM, and rDNS, it can harm your email delivery and security. Without authentication, your emails might be labeled as spam, affecting your sender’s reputation and exposing users to potential phishing risks.