Finding a perfect bulletproof SMTP server provider is really difficult. You have to compromise with some of the features. However, there are a few important features to look at while selecting a bulletproof SMTP server.
Features are important to save time, improve efficiency, fast email campaign setup, and more. We found few bulletproof SMTP service providers offer the best feature that really matters.
Business owners or email marketers must know how many features they can avail of at what price. Let’s find out all the important features
Look Also: Things to Consider For Creating Killer Email Lists
Features of a Bulletproof SMTP Server
Feature matters a lot. Think about these features while selecting a bulletproof SMTP server.
Setup Charges
Most bulletproof mail service providers charge extra fees for setup. The setup charges can be between $40 to $60 based on the provider.
To run an email campaign, the setup of bulletproof SMTP on the server is important. Setup of bulletproof server includes configuration of a domain name, implementation of email authenticator, software installation, integrating existing system, and testing of setup.
Your server experts should be trusted, reliable, and experienced. Make sure to check their previous works.
However, providers like SMTPGenius do not charge extra fees for setup. You just have to buy their Service plan that also not very expensive.
Email Sending Platform
Installing email-sending applications is important to set up your email campaign. Which platform they set up for you also matters a lot.
A perfect email software like Mailwizz or Mautic gives you a variety of options to manage and customize your email campaign. They are easy to use, affordable, and efficient.
If the service provider has not written about the platform, try to ask them before purchasing the service. Also, make sure to ask for the extra price to pay for that platform.
In the case of SMTPGenius, you do not need to pay extra fees for the platform. If you have extra requirements then make sure to discuss them with the sales team.
Email Authentication
Implementing email authentication like SPF, DMARC, MX, and DKIM is important for better delivery of email. These records will help in email encryption, secure delivery, and avoid spam flags.
Email authentication is provided by the service provider. Their server experts will connect the domain name and implement authentication for you.
IP Address and IP Rotation
As we all know, we can send any type of email using a bulletproof SMTP server. This SMTP server has a higher chance of blacklist IP address or domain name. Also, you can’t send more emails than capacity with an IP address.
Multiple IP addresses will help to send a high volume of emails without any delay. Your IP addresses also rotate regularly to avoid an IP blacklist.
Make sure to avail multiple IP addresses with your plan. IP rotation is also a good feature to look for with an SMTP server.
Non-Suspandle
Your server account should not be suspendable in any case. Because bulletproof servers are designed to send emails against the DMCA policy act.
Review their features and read their policy carefully to enjoy the best email sending. If you are still confused, try to reach out to their sales team to know more.
With SMTPGenius, you can send any type of email without thinking about account suspension.
Scalable
The SMTP service plan should be customizable based on need. Scalability is important to avoid any extra purchase of the service.
Review them and understand their scable option. Also, you should ask about any add-on service.
Support
Don’t miss out support section. Support from experts is important to get solutions to any query. A trusted bulletproof mail server provider will give you the option to easily connect with the team.
For example, SMTPgenius offers many options to connect. You can get help via chat, email, phone, or ticket. They also make sure to provide the right and transparent support to all the users.
Additional Option to Think About
Other than features, there are more options to consider for the selection of a perfect bulletproof SMTP provider.
Add-on Service
Consider server providers that can offer add-on services to improve efficiency, delivery, and security. These services can be email verification, IP address, SSL security, and running your email campaign. Some provider also provides consultation on the use of the service.
Security
Make sure to choose a trusted server provider that gives guarantees for the security of data. They should maintain transparency between you and the service provider.
Check their reviews for the related service. You can also read their terms and conditions to learn about data security.
Conclusion
Features are important to check every time wherever we buy something. A bulletproof SMTP server is provided by only a limited number of businesses and you have to very selective while choosing one. Make sure to check all the above-discussed features while choosing an SMTP provider. These all features are important to make an email campaign faster, enjoy higher deliverability, and secure email sending.
FAQs
The cost of a bulletproof SMTP server can vary depending on factors such as the provider, the features included, the volume of emails sent, the dedicated IP address, and additional services. The bulletproof mail server prices can range between $50 per month to a thousand dollars per month depending on the sending volume. Some providers also offer pay-as-you-go plans based on the number of emails sent.
Absolutely. While high-end SMTP services may come with a higher price tag, they often offer features and support that can greatly benefit small businesses. These services will provide you with better deliverability rates, enhanced security measures, scalability to accommodate business growth and reliable customer support.
SMTP server settings should be reviewed and updated regularly to ensure optimal performance, security, and compliance. A good practice is to review settings at least once every six months or whenever there are changes to your email infrastructure, such as adding new domains or email servers, updating security protocols, or experiencing deliverability issues.
It depends on your campaign. Bulletproof SMTP server is used for sending any type of email without worry about account suspension. However, the delivery of your email messages depends on the receiver’s algorithm. For better delivery, you have to follow all delivery compliance, avoid spam trigger words, apply encryption, and more.