Day: April 11, 2024

When you buy a bulletproof SMTP server, you will get server resources, multiple IP addresses, email authentication, and more. You will get multiple IP addresses while sending emails and these IP addresses rotate continuously to avoid IP blacklist. The IP rotation will give you a level of security for better email delivery.

With a bulletproof SMTP server, you can send any type of email you want but you can’t control the delivery of your email. Delivery of an email is required to clear these points before sending your email.

Look Also: Things to Consider For Creating Killer Email Lists

Don’t set up your email campaign without knowing about these tips to avoid IP blacklisting.

What is a Bulletproof SMTP server?

When you configure an SMTP protocol on a bulletproof SMTP server is known as a bulletproof SMTP server. You can either buy a bulletproof SMTP server directly from a server provider like Campaign Grow or create your own SMTP server.

To create your own SMTP server, you can hire email server experts to configure an SMTP server for you. The bulletproof means, you can send any type of email message without worrying about account block. You can send illegal emails and spam emails.

5 Ways to Avoid IP Blacklist With Bulletproof SMTP

There are many ways to avoid an IP blacklist while sending emails from a bulletproof SMTP server.

Use Legitimate SMTP Relay Services

There are hundreds of SMTP relay service providers available with a variety of benefits. Your bulletproof SMTP relay service provider should be trusted, affordable, provide chat support, good previous track record, and more.

You must compare an SMTP relay provider with its competitors to avail the best value. You also need to understand how things work to avoid any major issues.

Trusted SMTP relay service provider like SMTPGenius offers email relay services with features like email authentication, security, free mailwizz setup, multiple IP addresses, IP rotation, and more.

Maintain a Clean Mailing List

Your email address list matters a lot for email delivery, sender reputation, and IP address management. Sender reputation highly affects your email delivery. Many things negatively affect the sender’s reputation like high bounce rate, less open rate, spam flags, user behavior, & user reports.

So, make sure to clean your mailing list before importing it into email software. The best to clean your email list is to use an email verification tool or hire an email expert to clean it for you.

One best piece of advice is that you never use a purchased email list directly for an email campaign. Try to create your own email list, use double opt-in, and regularly clean up your site.

Warmup IP Address

Your IP address will be blacklisted if you are sending more emails than capacity. The capacity of your IP address will depend on the previous history of it. Ip address is like the reputation of your particular domain name.

When you are sending an email campaign with a new IP address, you should to start sending with a minimum limit and gradually increase sending capacity. If your email is getting better responses from users, then you can improve its capacity.

Bulletproof SMTP servers required multiple IP addresses in rotation while sending the emails. This will help to improve email deliverability.

Authenticate Your Emails

Email authentication is important to secure the delivery of your email messages. If you do not know, how to apply email authentication on the server then no worries your SMTP service provider will help.

Email authentication like SPF, DMARC, and DKIM records are required to upload on your server for better email delivery. These records ensure email message encryption, right address delivery, and maintain IP reputation.

SMTPGenius provides email authentication completely free with SMTP relay service. They also set up an email software for you.

Follow Email Marketing Regulation

Email marketing reputation is important to follow for higher delivery of email, maintaining domain reputation, generating the best ROI, and sustaining for the long term. 

Of course, we can use a bulletproof SMTP server to send any type of email. But the receiver’s protocol will decide to accept or deny this email. Some email marketing regulations like the CAN-SPAM Act (USA), GDPR (European Union), CASL (Canada), and PECR (UK). All laws include

• Make sure to provide clear user identification
• Provide opt-out mechanism
• The subject line must reflect the content of the email
• Avoid the use of spam trigger words

Educate Your Teams

Knowledge is important for every email marketer to understand how things work. This will help them avoid any major issues like paying extra money, getting extra service, and avoidance of technical issues.

If you do not know, you can get a consultation from email experts. They can help you with email delivery improvement and generate better ROI.

SMTPGenius is a Perfect Bulletproof SMTP Service Provider

SMTPgenius has been an email service provider for the last 7 years. They provide comprehensive email service as you need. For example, email list verification, Mailwizz setup, running your email campaign, email deliverability, IP warmup, and more.

Our SMTP relay service includes bulk mail sending as needed, email authentication, free email software setup, message encryption, etc. 

Conclusion

IP blacklist can ruin all your email campaigns. This is important to think about how to avoid an IP blacklist because of a bulletproof SMTP server. Choose your SMTP relay service provider wisely and follow all email regulations to ensure better delivery of emails. SMTPgenius is known as a perfect SMTP service provider. Make sure your email list should be clean before sending emails.

FAQs

Sending emails is really simple due to the simple mail transfer protocol(SMTP). You can’t even send a single email without SMTP. The other term is SMTP relay which helps to send bulk email securely, safeguard domain reputation, and improve delivery. Choosing your own SMTP relay service will be helpful over buying a complete email marketing software.

As we know, SMTP is a protocol for sending emails from an email client to the receiver’s mail server. You have two options either you can buy an SMTP relay service from a third-party provider or choose to create your own SMTP relay. But there is a security difference in both.

Let’s understand the reasons for choosing the SMTP relay service.

What is an SMTP relay?

SMTP relay is an email transfer service to transfer an email message from the client’s server to the receiver’s server.

We can compare the SMTP relay with a real-life Olympic relay race. In a relay race, runners transfer “baton” from one person to another after one round of ground. But here, the email messages transfer from one server to another server.

An email relay service provider offers a complete offers a complete relay server with desired email software. The best part is that you can also create your own SMTP relay on your server without spending too much money.

Read Also: Top 5 Benefits of Email Marketing Campaign Tips

6 Reasons to Choose SMTP Relay Service

Email marketing software like MailChimp offers you complete email service including server, management, customization, and more. They have already done their previous technical work. But in SMTP relay service, there are a few more steps to follow for email campaign setup. This is more difficult, but there are a few reasons for choosing an SMTP relay service.

If we think about what makes our email campaign successful then we will find 3 things

• The email content
• Domain or IP reputation
• Robustness of SMTP infrastructure

The email content completely depends on the user but the other 2 parts will depend on the provider you choose.

So, how does SMTP really service fulfill all the delivery needs, and what makes this service more beneficial?

Create Own Sending Infrastructure

Email-sending infrastructure is provided by the SMTP relay service provider. They are only email experts who will set up and configure an SMTP relay with email software. The things completely depend on which server you want to configure SMTP, which platform you want to connect to, and where you want it.

Internet service providers will check your domain reputation, email authentication, and IP address to decide where the email needs to be delivered. The algorithm either flags it as spam or delivers it to the inbox directly.

A perfect SMTP relay service provider will help you with email authentication, setting up DNS records, applying security measures, and others.

But one important thing to note here is if you configure an SMTP protocol on your own server then you may face an email delivery issue. Think about choosing the perfect email provider and learn these technology terms on your own.

SMTP Relay for Bulk Email Sending

SMTP relay services provide a dedicated server infrastructure for sending large quantities of emails at once. Instead of relying completely on a business’s own email servers, SMTP relay services work as intermediaries to manage the email-sending process more efficiently.

You have more control over the SMTP platform and you can manage sending capacity as your own. You can add more IP addresses, create more SMTP relays, and set up more email authentication.

You can customize sending capacity based on requirements.

Technical Support from Experts

SMTP relay service providers like SMTPgenius will provide support with various email authentication, email delivery, monitoring, delivery guidance, troubleshooting, technical issue resolution, etc.

Here, your selection of SMTP relay service providers matters a lot. Before selection, you have to check reviews of online SMTP service providers to know about their service.

Cost-effectiveness

The SMTP relay service completely depends on the email-sending volume. Here, you can also eliminate the need for maintaining and scaling in-house email infrastructure.

Comprehensive email marketing solutions need a renewal of plans regularly whereas creating your own SMTP server will not cost you too much.

Detailed Metrics and Statistics

A public SMTP relay and your own SMTP server do not allow you to track your campaign data. You must know the technical setup of SMTP or email platforms to track your email data. Another option, you hire an expert email provider who can help you with all.

A trusted SMTP relay service provider not only provides the best relay service but also offers a platform to track email delivery, open rate, bounce rate, click rate, and more.

Dashboard

A user-friendly dashboard is essential to manage, customize, and track email campaigns. Email marketing dashboard requires many features, including email template builder, list segmentation, integration, and tracking.

Anyone can create email marketing campaigns to grow their business. Everything is available on a single screen that you can access with a click.

SMTPGenius providing email services for the last 8 years. We always try to offer perfect email solutions at a perfect price.

Conclusion

SMTP relay service is another way of email marketing. An email marketing tool provides service after completing all the technical activities. You also have an option like creating your own SMTP server or getting service from a third-party SMTP relay service provider. Make sure to choose the perfect SMTP relay service provider to enjoy faster email delivery. The service provider provides complete technical support, setup of email software, SMTP relay, and more.