Day: March 14, 2024

Since email was invented, email has become the most important part of any organization to communicate. Currently, there are many alternatives available other than emails. But nothing is perfect than emails. You can still find many benefits of email marketing for individuals, businesses, and organizations.

The use of emails is still growing slowly due to enough penetration. Also, there can be lots of things where you can’t replace emails.

As per Statista, email marketing revenue is estimated to reach 17 billion by 2027 which is around 13 billion in 2024.

Look Also: Things to Consider For Creating Killer Email Lists

So, let’s start learning about the benefits of email marketing

1. Collecting feedback and surveys

Email marketing is useful to reach directly to the customer’s mobile phone with your messages. With these messages, you can directly communicate with users.

Feedback and surveys are important methods to understand what users are thinking about your service and brand. 

By sending out surveys or feedback requests, businesses can gain valuable insights into customer satisfaction, product preferences, and areas for improvement. This information is crucial for tailoring products, services, and overall customer experience.

2. Improving sales

You can reach out to the people with the right offer, sales message, and discount. Emails are an important marketing method to reach out to your customer’s mobile with your message.

Most of the big enterprises say email is one of their biggest source of generating revenue.

We can create emails only for the targeted audience. It is very easy to segment them and create a perfect marketing message for them. This way we can generate a better sale.

3. Generating traffic to your site

The best and direct source of generating traffic for the website is email marketing. These types of informative emails have higher open rates and click rates.

You can do this with your blog post, new product launches, and exclusive deals. This increased traffic not only boosts engagement but also contributes to higher search engine rankings.

Sending regular emails and keeping users updated about your product is also helpful in increasing your brand identity.

4. Increasing brand awareness

Reaching out to your users with the right message continuously will create a recall value in the consumer’s mind. With each email sent, you are providing value to your subscribers that helps customers to rethink or revisit your website.

Over time, you can also establish good communication with your customers. As we all know, an increase in brand awareness results in higher sales.

5. Communicate with audience

As a marketer, you have to build a strong connection with your audience to ensure brand loyalty. Unlike one-off advertisements, email campaigns can keep subscribers informed about the latest company news, product launches, and industry trends.

If you are a student and you get an email from your favorite teacher on a favorite subject, then you will surely open it.

Email marketing is a powerful tool for reaching a larger audience and fostering communication with your brand enthusiasts. These emails play a crucial role in keeping your audience engaged throughout the year.

Conclusion

In summary, email marketing offers you benefits whether you are a blogger, marketer, or business owner. These emails are not only helpful in generating your website traffic but also create a good brand value. You can use emails to tell about your product, get feedback from email, and update users with new launches.

So, don’t forget to use email for your marketing benefits. For email marketing campaigns, you can get help from SMTPGenius to set up your own SMTP server for sending emails.

FAQs

You can’t pick up any email list to send anything to anyone. An email list should be obvious, and conscious based on a particular group of people. There are lots of things to consider while creating killer email lists.

Because when you are sending emails to your subscribers, they should be interested in your email. Like you can’t send a top car email to the college body.

Look Also: 5 Easy Steps To Avoid Hard Bounce

Let’s find out

What can happen when your email list is not right?

Many things can be played out if you do not have a proper email list.

• High chances of getting hard bounce and soft bounce during email campaigns.
• Email messages may be flagged as spam or not interested.
• Sending emails to random addresses causes an IP blacklist.
• People may report your emails more as spam and not interested.
• Domain reputation and IP address will affected by fewer open rates.
• This also affects your ROI

So, this is quite important that you have to think about the clarity of your email list.

Things to Consider for Creating an Email List

Whether you are a small business owner, blogger, or email marketer, you should focus on these few things to make your email list strong. This will provide a higher email deliverability and ROI.

1. Create Your Email List

The first and most important is to avoid buying an email list. A purchased email list comes with lots of difficulties.

Why does someone read an email, because he is looking for something valuable in your email? If your email will not get enough response then your IP address may blacklist.

Collect email addresses of your own by giving incentives, valuable offers, and something better.  Create sign-up forms on your website and other social media accounts.

2. Double Opt-in

When you are creating your own email list, you should verify the correctness of the email. Sometimes users can put the wrong email and syntax while subscribing to it.

Double opt-in means, you have to send an OPT or link to their email to verify when the user subscribing to your newsletter. Also, you can apply for an instant email validator while signing up for your newsletter.

This will give a strong email list of those people who are genuinely interested in your product.

3. Keep your email list healthy

You have to follow different things to keep your email list healthy. Before sending any email, you have to validate your email list with an email verification tool. An email verification tool helps to filter out wrong email syntax, wrong domain addresses, and catch-all email addresses.

This way,  you can completely avoid hard bounce of your emails which will result in less spam inbox delivery and a maintained domain reputation.

You should analyze your email campaign results like bounce rate, spam delivery, and not interested flag emails. Exclude those email addresses that are not open your email list for the last 3 or 6 months.

You should also exclude unsubscribe email addresses from the list.

Use Email Verification Tools To Varify

Whether you have purchased an email list and built up your own email list, you first need to test it with our email verification tool. Our email verification tools help you find out wrong emails that affect your email deliverability.

SMTPGenius Email Verification Service can help to remove unnecessary emails to prevent bounces. To verify your email, you can get support from our experts also.

Conclusion

Here, we described 3 things that you can consider while building a killer email list. The right email list will give you an advantage to generate higher ROI, open rate, and sales. You can follow steps like double opt-in, creating your email list, and maintaining a strong email list.

The best way to create a strong email list is to use our email verification tool. This tool can help you exclude email addresses that do not make sense.

FAQs